93% of consumers say the key deciding factor in a purchasing decision is the visual appearance of the item.
Images rank as the most critical type of content, ranking ahead of and performing better than video and text.
AnnaScott is a professional business photographer who has been taking pictures since college. Her style is centered on authenticity, using mostly natural light, capturing equal amounts of candid pictures and posed pictures, and editing to enhance the beauty that is already there instead of replacing it.